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Towards Automation: Improving the B2B Customer Experience

Communications service providers (CSPs) and their peers in the cloud and ICT spaces are gearing up for a showdown in business-to-business (B2B) markets

The appeal of capturing the greatest portion of a rapidly growing enterprise technology pie cannot be resisted. For many CSPs, it is the central pillar on which their future growth strategy is built. The stakes are high and customer experience (CX) will be the difference maker. But CX for business customers poses a far more complex challenge than it does in consumer markets.