Webinar
How Publishers Are Transforming Their Sales Operations
With growing competition emerging from non-traditional market entrants, publishers are having to fight hard to build and win revenue without depleting margins. This means being willing to transform existing sales operations to enable faster - and more effective - innovation.
Adweek and CloudSense recently hosted a virtual panel, exploring how Dutch publisher DPG Media transformed their sales operations.
Some of the key topics discussed include:
How a more efficient sales platform reduced DPG’s costs by more than 25%- How DPG cut product launch times from two weeks to one hour
- The benefits of providing an outstanding digital experience for advertisers
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